The automotive world was left in shock this week following the sudden passing of Kyle Loftis, the visionary creator behind one of the biggest street car media brands on the planet – 1320Video.

For millions of car enthusiasts around the world, 1320Video wasn’t just another YouTube channel. It became the heartbeat of modern street car culture. From underground cash days and roll racing events to brutally fast drag builds and late-night highway pulls, Kyle helped bring a raw side of automotive passion to the mainstream internet long before social media exploded into what it is today. 

Kyle founded 1320Video back in 2003, originally sharing car photos and racing content online before eventually building a media empire with millions of followers across YouTube, Instagram, Facebook, and beyond. His content style changed automotive media forever, inspiring an entire generation of creators, filmmakers, and car enthusiasts. 

What made Kyle special wasn’t just the cars – it was the atmosphere he created around them. Whether it was standing at the start line with a camera in hand or travelling across America chasing the next wild build, he made viewers feel part of the action. His passion for motorsport and storytelling helped turn unknown street racers and small automotive creators into global names.

Tributes have flooded social media from across the automotive community, with fans, racers, and creators all sharing memories of the impact Kyle had on their lives. Many described him as one of the pioneers of independent automotive media and someone who genuinely loved the culture he built around. 

At the time of writing, no official cause of death has been publicly confirmed. Friends, fans, and the wider motorsport world continue to mourn the loss of someone who helped shape an entire era of car culture online. 

Kyle Loftis leaves behind a legacy that will continue every time a camera points at a street car, every time a turbo car lines up at the start line, and every time a young enthusiast dreams about building something fast.

Rest in peace, Kyle